To increase premium income, AXA Financial Indonesia launched the AXA Magnificent Link
ILLUSTRATION. AXA Financial Indonesia
Reporter: Maizal Walfajri | Editor: Anna Suci Perwitasari
KONTAN.CO.ID – JAKARTA. In order to increase premium income from unit-linked products, AXA Financial Indonesia officially launched the AXA Magnificent Link. Niharika Yadav, President Director of AXA Financial Indonesia, explained that this product targets the middle and upper class segments.
“This product is equipped with a cash value bonus feature that is given to customers when customers continue to receive AXA protection, both in the short and long term, and this answers customers’ need for increased protection during this crisis period,” he said in a conference. virtual, Wednesday (3/2).
This product has an investment allocation starting from 70% in the first year. There is also a bonus feature which is up to 350% of the basic premium. AXA Magnificent Link is equipped with additional insurance (rider) with a special focus on inpatient services, critical illness protection, and life protection.
Unfortunately, Niharika did not specify the premium income target to be achieved through this product. However, he stated that performance in 2021 will be supported by this latest product.
Chief of Proposition, Direct Marketing & Partnership AXA Financial Indonesia Yudhistira Dharmawata stated that this product has two variants, namely the AXA Magnificent Executive Link which is exclusively made for high net worth customers. This product seeks comprehensive protection and investment optimization through a combination of a high investment allocation from day one, as well as a very attractive bonus feature, complete with exclusive priority services for customers of this product.
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The second variant, AXA Magnificent Elite Link provides comprehensive protection at a very affordable price, combined with attractive bonus features. Both variants are available in Rupiah and US Dollar, and can be owned by prospective customers aged 15 days to 75 years.
As additional insurance on the AXA Magnificent Link, there is additional Easy Health insurance for additional inpatient insurance that provides comprehensive health protection. This facility has the flexibility in determining the sum insured and selecting room class types up to IDR 10 million per night.
Meanwhile, another excellent additional insurance is AXA Critical Care, which is additional insurance for critical illnesses that is exclusively available for AXA Magnificent Link customers. This additional insurance provides comprehensive coverage for 176 critical illness conditions with no conditions of survival,
Also special benefits for diabetics, catastrophic conditions and angioplasty or partial heart attacks that allow customers to claim up to 160% of the sum insured.
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