Merdeka.com – Nowadays, social media seems to be something that must be owned by everyone. We can see this from the number of accounts on social media such as Instagram, Twitter, or Facebook. With so many users on social media, it’s no wonder this platform is often used in the business field.
Social media is generally designed to make it easier for someone to socialize and communicate with other people. This platform is also useful for building friendship, adding relationships, and even now many have made it a place to show their work.
Business people also don’t want to be outdone by taking advantage of the crowd on social media. The number of people who are active on social media can be a potential place to market various products for free.
For those of you who are running any business, the benefits of social media will definitely be very helpful in developing a business unit or even introducing your business to the public.
Here are some of the benefits of social media for business that we have summarized from searchenginejournal.com.
Faster and Easier Communication
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The first benefit of social media is that it makes communication easier. Customers can contact customer service faster and easier than ever before thanks to social media. Business people can also receive, review, and respond to customer complaints faster and easier than ever.
Thanks to the presence of social media, communication lines that used to be difficult to build are now getting easier to do. Customers can also get feedback faster by using social media.
Networks & Partnerships
The second benefit of social media is that it makes it easier to forge partnerships. In marketing a brand, working with well-known people is considered to have a positive impact to get public attention.
Before social media, it was difficult for us to contact an artist, politician or other influencer. But nowadays, we can easily get accounts from celebrities, sports stars, even presidents. So, we have more opportunities than ever to forge partnerships.
Building quality relationships is also much easier with efficient communication you get from social media. And of course, building relationships with influencers can generate a lot of value for your brand.
Increase Organic Visibility
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The third benefit of social media is that it can increase organic visibility. Apart from being able to form partnerships, there are many other potential values to be gained from social media.
Social media can also send relevance signals and other signals to search engines like Google to ensure popular content is easy to view and share.
Google says that likes, favorites, shares, backlinks, and the like on social media are not direct ranking signals, but there is a correlation between social media activity / popularity and how it can be ranked by search engines.
Increase Website Traffic
The fourth benefit of social media is to increase website traffic. Social media is meant to reach different audiences in interesting, useful and entertaining ways and refer potential customers you may not have been involved with before to get to know and try out your business.
Customer Feedback
The fifth benefit of social media is that it makes it easier to get feedback from customers. In the world of business, sales, and profits, regardless of what industry you are in and to whom you market and sell, the focus should really be on the customer.
Success in doing business, both digitally and traditionally, is achieved by understanding how the best service is desired by customers. Also, strive to ensure customers have the best experience when doing business with you.
Of course, the product or service you are selling has to be good, but there will always be unhappy customers. How to respond to customers is very important to the success of your online business and maintain its reputation.
Social media helps businesses by providing a platform to interact directly with customers. Businesses also receive feedback from customers directly from the source, faster than ever.
Help Monitor Your Competitors
The last benefit of social media is that we can monitor how our competitors work. Social media channels also allow us to pay attention not only to other marketing tactics and practices, but also to tactics used by direct competitors. You can also learn a lot from your competitors.
Your competitors have the same goal as you, which is to build and protect the reputation of the brand and ultimately sell its product / service. So it’s good if you monitor and look for ways that your business can do better to entertain and provide understanding of your business to the public.
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Social media illustration. © 2016 Merdeka.com